innovation gone awry

At first I loved this idea:  a clock-radio that racks up the cash contribution to charity every time you hit the snooze alarm!  How clever I thought.  This takes real innovation in terms of examing our every day behaviors for the purpose of mining it for something good. But then I read, and actually re-read, the copy.  You’re supposed to set it to the charity that you hate so that the double-negative of “wasting” your money while wasting away your productive hours angers you into getting up…..huh?  Why all the negativity?  Is that a way to start the day?  Why not set it to your favorite charity and enjoy the fact that those needed extra minutes of sleep are not only helping your body recover but helping someone else too?